Yves Saint Laurent to Saint Laurent Paris

There were a lot of rumors going on here in Paris the last time that Yves Saint Laurent changes the name into Saint Laurent or Saint Laurent Paris in terms of keep brand’s original essence and consistency.

Responsible for the name change is none other than Hedi Slimane (Creative Director since last February). The change to Saint Laurent Paris will just affect the ready-to wear and tries hereby to come back more to its heritage  1966.